Lori was born out of HYLA Mobile, the market leader in the device trade-in business for the last 10 years. HYLA's initial focus was on device recycling to sustainably keep old cell phones out of landfills and reduce the need to mine additional precious resources to make new ones.
The idea that instituted our device protection plans came about after a team member at HYLA broke their smartphone. Because they did not opt for a protection plan at the time of purchase, there weren't any plans available that would cover a device more than 30 days old. This left them with a totally unprotected device and they ended up having to pay an exorbitant sum out-of-pocket in order to get their phone fixed.
Helping our customers and partners stay connected to family, friends, and colleagues, especially in these uncertain times, is our mission.
Our customers come first
Best-in-class repair service
Dynamic, convenient & flexible plans
Ever-growing catalog of devices for coverage
Lori is the culmination of what our team wanted in a "perfect" device protection offering. We wanted to make sure we had flexible plan options because insurance is not and should not be one size fits all. The app had to be easy to use and intuitive for customers young or old. And our claims process had to be quick, efficient, and totally digital. We're real people and we made Lori for real people just like you.